VISUAL APPROACH TO NEW DEVELOPMENTS
Equipping property developers, project marketers, and sales teams with breathtaking CGI renders, captivating animations, and cutting-edge sales presentation technology.
SOLUTIONS
PHOTOREALISTIC CGI RENDERS
PHOTOREALISTIC WALKTHROUGHS
SALES PRESENTATION TECHNOLOGY
F . A . Q
Frequently asked question concerning architectural animation and computer-generated imagery (CGI) rendering for off-plan marketing.
The price for project CGI renders, animations, and software will change depending on:
- the size, location, and complexity.
- the chosen marketing channels and outputs
- number of images and animations required
- the urgency and deadlines, and the quality and timeframes for feedback
Get in touch for a personal consultation on your project and the solutions required by sending a request to enquiry@stealth.my
We’ve had the privilege of completing hundreds of projects for our clients. On average, depending on the project and budget, we deliver:
- Low Density = 5 renders
- Medium Density = 7-18 renders and a walkthrough of the primary three to four living spaces
- High Density = 20-40 renders, with additional ones delivered throughout the project’s life. A full walkthrough of an apartment and communal areas such as pool or gym facilities is often created.
We believe that quality must always prevail against quantity. Emotive photorealistic 3D visualizations not only create an up-market feel for your project but can also increase click-through rates for your marketing campaigns.
A project with 8-12 visualizations takes approximately 6-10 weeks including information collection, production, and revisions.
The most significant factor affecting timeframes is information availability.
For fast and easy workflow, it’s often easiest to ensure you have all the information available before the CGI render production process starts.
The typical process for a CGI render and animation project is completed in three steps:
1. Information Collection – we gather all information about the project. This also includes a Project Briefing where we establish the visual direction for the images. We also discuss lighting & styling to match the project’s location and target demographic.
2. Camera Angles – we will provide 4-6 view options for every image along with our recommendations. You’ll have an opportunity to pick an angle that best represents your development.
3. Previews & Revisions – after we present the first preview, you’ll have 2x rounds of revisions to fine-tune your designs and finalize the image.
3D photographs of incomplete architecture require a lot of detailed information to create a highly photorealistic image. That includes the basics like floor plans & cabinetry elevations, finishes & materials, as well as smaller things like cornices, door handles, or lights on the balcony.
Below is an essential list of files we require to begin work on a CGI render project:
- Architectural Plans
- Landscaping Plans
- 3D Model
- Exterior & Interior schedule of finishes
- Schedule of Inclusions
Contact us at enquiry@stealth.my if you are unsure you have all the required files. We are happy to go through the documentation and determine what is missing.
There are a lot of CGI rendering studios in Malaysia & overseas. However, not all of them have the resources & capability to create highly emotive, off-the-plan property marketing images.
While most CGI rendering studios have one person working on the image from start to finish, property marketing images require specialized people from other industries such as interior designers, photographers, and marketing experts.
Having a diverse team working on each image ensures that all aspects of a CGI render (angle, lighting, and interior design) work well together and suit the specific project. We recommend asking your provider who will be working on your images.
For projects with a budget of RM10,000 or higher, we recommend working with a company that employs multiple 3D artists, as well as dedicated client managers or project managers to ensure each project runs smoothly.
Lastly, be wary of companies offering discounted 3D property marketing images. If you are quoted less than $2,000 per image, all images are likely produced by 1-2 people who may not be able to complete your project within a reasonable timeframe. This is also a sign that the work could be outsourced to overseas studios. While we do not see anything wrong with overseas 3D artists, they need to understand the Malaysian residential market, including general design language and marketing trends.
We specialize in off-the-plan property marketing. We’ve assembled a diverse team of specialists from the world of 3D, interior design, architecture, and photography to create compelling, vibrant, marketable CGI renders.
Each of our images leverages the expertise of 4-6 people during the design process. This includes 3D modelers, 3D artists, interior designers, creative directors, project managers, and client coordinators, all making sure that the best possible image is being created for you.
All client communication happens via online whiteboards with easy-to-use tools so you can provide clear feedback. You’ll be able to track your project, from start to finish, with on-image comments and visual status updates.
As an established, highly systemized business, with detailed, well-documented processes for each task, we always deliver on our promised deadlines. Whether you need 5 images or 50.